Hate To Say I Told You So But Duhhh
Posted by Yves Darbouze on 29 March 2009 at 2:22 pm
So Ad Age has figured out what I have been saying to my clients for six months http://adage.com/digital/article?article_id=135599. What sounds like a good idea because of the love most of us marketers have for our IPhones caused a bit of this. I love my IPhone and I have my apps that I find extremely useful and have integrated into my daily life but I can't exactly place my clients hungry for eyeball to use this as a method or medium to influence the digital stream of consciousness. One of the things we pride ourselves of is understanding the opportunities presented my new media formats. This is a cool opportunity, aspirational but not one that's going to bring much recall.