pLot Multi - News Media Blog

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I like to think of Google Ad Sense as the greatest pimp that e very lived. They put people on the digital hoe stroll take more than half the ad revenue and tell publishers you love us no matter how we are pimping you. I don't fault Google for it because as they say in the urban lexicon "game recognize game playa"

The worst thing about the advertising playing field is value is defined by the buyer and seller. Us digital guys have to be more adamant to get one for one with print. Why is our for sure, measurable eyeball not as valuable as the traditional, immeasurable eyeball. The honest answer is two things:

1. There is much more content on the web. More inventory means less demand.
2. The media masters of the world who hold the purse strings don't get the real opportunity

The value in an digital publisher will be defined by the publishers. We set our pricing and we have every opportunity to say what it's worth. We clearly can demonstrate we can be more effective than print or TV however we as digital publishers have to become more clever than banner and display ads. It's called "Interactive Marketing" for a reason. It's up to us to decide that we won't be whored out by the advertising pimps of the digital universe.