Sunday. Mar 14, 2010



The Social Networking Holy Grail

Posted by Yves Darbouze on 5 June 2009 at 7:34 pm

pLot used to be just the production monkeys who other developers knew built the coolest sites for the coolest people. We still do. The change is our focus on making sense of this volatile organic nature of new media and how to harness it for the propulsion of our clients products, services and messages. We use our Bureau API to create applications that users have an affinity for and then integrate our clients, products, services and messages inot a harmonious blend. This is what we think we were able to do with the Alife Rivington Club http://rivingtonclub.com which is a lifestyle brand (hence the "A Life Like No Other" moniker) by not just giving them a site to just hock limited quantity sneakers but put the life back into lifestyle brand. We are really proud about what we have done. Custom built blogs integrated with products. The holy grail of social networks is actually making them transactional which is a fancy word for making them make money. At pLot we are revolutionizing the web not by infusing it with greed but by creating value in new media and a tangible future in interactive marketing.

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