pLot Multi - News Media Blog

I'm sick of the puppets and gulp I'm sick of (although he is an institution) Spike Lee . Michael Jordan was marketed brilliantly for the 80's and 90's and now i the new Millennium the greatest brand in terms of marketing technique has not figured out how to connect their superstar to young people with the same impact. Puppets Nike? Again? Not cool. In this article http://www.foxbusiness.com/story/markets/industries/entertainment/does-big-apple-hold-key-lebrons-b-quest/ I talk about why I think Lebron would benefit from being here in NY. He won't make more money. He is Lebron James he can make the same money playing for a basketball team in Tel Aviv. Lebron's problem is innovation. He needs his marketing crew to be in the big pond with the big ideas that provide him with innovation. You can't market Kobe with the same "do you know, do you know, do you know" commercial that gave you Mike 23. This 23 needs ideas and NYC is where he will find it.