Cannes Do Cannes Do
I don't believe in entering awards you must buy your way in. I mean that in itself proves how ridiculous the concept is. http://adage.com/article?article_id=137301 In this article in Ad Age thy make a few good points as to why the medium is nonsensical. I would like to add this. Television commercials is a dead and tired medium and I blame Nielsen. The rating system sucks and is not a real metric to test effectiveness. The technology exist to allow for real numbers if people stop and watch your commercial. We know what is DVR'd so we should know what s watched. That should be the prerequisite on judging an ad. Did people watch it. We marketing people love whats in our world and never really look at what the people we are marketing to love. That's what is important isn't it? One day pLot will enter these rigged contest that is just about how good your spot is as it is about how good your PR machine is and how many times you enter. We are in no rush because while everyone else enters contest we'll be spending our money on R&D. We will find out how to market in this new marketplace. That's our job. I'll leave the fishing for awards to the big do nothing agencies.