NY Jets Are My Team But The Matinee Idol QB helps me Research
Anyone who knows me knows I love football. Anyone who knows me knows that any oportunity to use my ability to read metrics and apply it to football I will. Here is a cool observations.
In coming months I have to do some conceptual ideation targeting the ladies so I found a way to see if their internet habits are or can be made to be predictable. Women online are hard to read sometimes because their habits are so various. Younger women like fashion, gossip and connecting to each other, older women like shopping, travel and spying on their kids. There is no female pied piper like it daytime TV online.
The QB of one of my football teams is completely new to the seen. Only QBing USC for 16 games before being drafted and going to the Jets. If you check Mark Sanchez Google Trends you'll get about the same interest around the same times. Whenever Mark is featured in the media (like the day he was drafted ) you will see a spike.
So how do extrapolate female interest. You add what they care about. So my Google Trends search was changed a bit. I wanted to see how many people wanted to know who the QB with looks like Adrian Grenier from HBO's Entourage and the SoCal charm. My trend search was "Mark Sanchez Girlfriend" and some really obvious spikes registered.
The first interest spike was the day he drafted.
The second was during the period he went 3-0 and was being hailed as the next Joe Namath.
Lastly was yesterday. The day my teams QB became a man and helped the Jets win a playoff game.
Millions of women had to sit through football games with their husbands and see Mark and even though I know there are men with man crushes who would be interested. I can here my Jersey Shore buddies saying "I wonder who this guy is banging?" No doubt about it but the analytics do reveal when interest happens and how profound the public interest is.
Traditional media shows you what they want to be popular. It's a marketing fact if you show something enough and repeat a message enough people will believe it's true. The web does not work that way. If it aint hot, it aint hot on the web. So Google trends is the key to finding out when people care and you can match it to why.
Win a Super Bowl Mark and you will be the most searched bachelor on the web. GO JETS!!